Hermes Creative Awards Honourable Mention: Hackney Foodbank Nonprofit Website Design
At Studio 77, creating websites is just the beginning; we're all about crafting experiences that resonate and inspire. Our recent wins at the Hermes Creative Awards, including three Gold Awards and an Honourable Mention, highlight our dedication to exceptional branding and website design.
A project we're especially proud of is the website we built for Hackney Foodbank, a non-profit dedicated to providing compassionate support to those in crisis or living in poverty. Let's delve into this impactful collaboration and explore how design can elevate the message of compassion and dignity in serving our communities.
Project Overview
The design intention was to make the site fill people with hope and positivity and take away any stigmas or prejudices towards asking for help. Hackney Foodbank plays a vital role in people's lives when they most need it, and the website needs to reflect that.
Nonprofit Website Design
An essential approach to this website was accessibility; the food bank is widely used by lots of people from all different communities and backgrounds; we used Hackney Foodbanks' existing branding and streamlined the UI to make sure visitors got the information they needed fast, using illustrations and stand-out call to action's to fast-track their journey.
Clear and Guided Information
In terms of strategy, the website's crucial goal was to increase usability and make all the information more accessible. As a result, we prioritised highlighting critical details such as opening hours and locations.
The three key intentions of visitors to the site are; "looking for help", "looking to help", and "looking to donate", so immediately when you go to the website, you have those three funnel routes available.
With people from all nationalities visiting the website, we also focused on using illustrations and icons to help guide every user through the information.
We believe that every project is an opportunity to make a difference…
The home page has an incredibly unique triangular split first section that sparks positivity into the very beginning of the site.
We incorporated over twenty branded illustrations to help bring vibrancy to the design as well as to help guide visitors through the information. This includes coding in GPS pin, mobile and e-mail icons to replace bullet points to make the information even more visually apparent.
Let’s talk about creating an impactful nonprofit website design…
If you have a one-of-a-kind charity and you’re looking for a website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.
