5 Things We Need To Know Before Designing Your Website
So it’s happened, you’ve either started a new business or you have one already and it’s time to take the dive into digitising; you’ve decided well. Online sales grow every year by the billions and it’s time you took your place in the online world.
At Studio 77 we pride ourselves in helping you achieve beautiful website designs that you're proud to share, but there are a few things we’ll need to know before we get the website design ball rolling.
How do you want this site to work for you?
We base all our design decisions on your goals to help make sure your website does just that. Your site is an online representative for your company so we want that representative to show us where to click and to help us find out more about the products or services you’re offering.
Tell us what it is you want your customers to do whilst on your site and we will design around this to give them the best possible user experience. This will also help us decide what platform to build the site in such as Squarespace, Shopify or WordPress.
Who is your target audience?
When we talk about our target audience it’s easy to get try group customers into age groups or geographical locations, but your customer, like me or you, is unique, no two are the same. It’s time to get personal with your customer, that’s why we use personas.
When designing a site we will ask you to create a list of users who you believe are the people that your company connects with the most. We are then targeting personalities rather than blanket stats which in turn results in more sales and a more engaged audience. A feeling of familiarity and “this site was built for me” will help increase your conversion.
What's your website design aesthetic?
Just like any instantly recognisable company you’ll need to have your visual aesthetic established. We will guide you but we need to have your brand colours, fonts and logos before we begin. Everything we design on your site will stem from these, so it's super important to make sure they are ready for us to make them flower online.
If branding is something you need help with, then get in touch we offer multiple branding packages tailored to every need whether it’s a re-fresh or you’re starting from scratch. Unsure on what you need? get in touch with us and we can book you in for a free call
Your SEO keywords
This is what will help you on the way to climbing the google search list. A great way to see how your keywords stack up in searches is using a site like Ubersuggest which will rank your keywords in how often they’ve been searched and where. When we build a website in Squarespace or Shopify we put them into the URL structures and the image names and give you plenty of advice on how blogs can also help improve your SEO ranking.
What are your long term plans?
We believe our websites will stand the test of time in their simplicity and beauty, we believe your company will do the same, so what are the big plans? For example, if you want to add a shop in later, let us know at the beginning so we can accommodate and make space for this.
Knowing how you plan on using your website in the long run is super important, even if you're just starting with a simple site at the beginning. Looking long term allows us to choose the right platform for your website, and think about scaling and possible integrations and add-ons that will help improve your conversions or sales in the future.
And there we have it, the five things we need from you to help us make you a beautiful website that will engage and connect you with your dream customers and clients.
So get the coffee on, get the good pens out (you know the ones...) and get to work on your:
Business aim
Target audience
Visual aesthetic
SEO keywords
Long term plans
And when you're done, pop us an email to book in for your dream website design!
Need help with your Squarespace website?
Whether you need a quick fix snippet of code to get your Squarespace website looking fab, or if you're interested in transforming your Squarespace website from meh to magic, then get in touch here.
Our custom Squarespace website design packages include website strategy, website design, Squarespace website build, and tailored Squarespace training videos.
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