Hermes Creative Gold Award for The Nonprofit Website Design For Do It Now Now
At Studio 77, we don't just create websites; we craft experiences that resonate and inspire. Our recent success at the Hermes Creative Awards, where we snagged three Gold Awards, showcases our passion for top-notch branding and website design.
One highlight is the digital platform we built for nonprofit Do It Now Now, an organisation championing social mobility and empowerment within the Black community. Let's dive into this collaboration and see how design can drive change and inclusivity.
Project Overview
The main goal of the new design was to create a more friendly and welcoming site that draws people into reading articles about the organisation's great work. Overall, it needed to be a site that allows the user to be guided through the variety of work it does with ease.
Nonprofit Website Design
"Do It Now Now" is the umbrella initiative for the charity's six other initiatives to tackle inequality in every sector. The challenge was to design a website that had consistent branding and messaging for the leading charity and incorporated all the great content that the six initiatives offer.
The website's overall goal is to inform and get people to read stories and blogs about all the fantastic work the charity does to impact change, drive people towards signing up for newsletters and boost outreach.
The use of circles on this website is to represent inclusivity and welcome. These circles are used to draw focus to headings and specific “calls to action”, and they’re also mirrored in the rounded buttons and borders.
We have used primarily monochromatic colours with a pop of orange to draw attention to critical areas.
Accessing All the Information
There are many ways to interact with the organisation, so the most significant goal in the strategy sessions was funnelling visitors to where they needed to go with ease.
We’ve done this in several ways, by firstly having the critical items in the header at all times, then throughout the pages having various “call to actions” that guide visitors to where they may want to go.
Finally, we implemented some code to create a selection-based function to guide the visitor through the initiatives and give details on what the initiatives do with a ‘call to action’ button to find out more.
We believe that every project is an opportunity to make a difference…
Do It Now Now is a truly extraordinary organisation, and their website is representative of our passion for meaningful design and impactful storytelling. At Studio 77, we believe that every project is an opportunity to make a difference, and partnering with organisations like Do It Now Now fuels our creative fire.
Together, let's continue to push boundaries, spark conversations, and pave the way for a more inclusive landscape, on and offline.
Get your dream non-profit website design today.
If you have a one-of-a-kind charity and you’re looking for a website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.
