branding + wordpress website
StacheStrong’s rebrand and website design
StacheStrong is an incredible nonprofit devoted to raising funds and awareness for brain cancer research. With the help of their supporters, they’ve funded over $4,000,000 for brain cancer research to date. Our job was to give them a brand refresh and an award-winning website design.
Project objectives
Our design agency was tasked with creating a new nonprofit website design for StacheStrong, an organisation on the cusp of significant growth. With the impending pursuit of major funders and the celebration of their 6th anniversary, StacheStrong needed a website that not only reflected their evolution but also aligned with their future aspirations.
The client sought a WordPress website that not only accommodated their expanding needs but also encapsulated their unwavering commitment to finding a cure for brain cancer.
The team have been monumental for StacheStrong and brain cancer research.
colin, founder of stachestrong
Brand colour palette
When they came to us, StacheStrong didn’t have a clear colour palette; they used black and white. They didn’t want to stray too far from this, so we created a neutral yet powerful palette that was rooted in their mission and spirit.
StacheSteel is a branded black that serves as the anchor, symbolising the unwavering resolve driving our mission forward. Rhino, reminiscent of the powerful creatures it's named after, embodies the steadfast determination in the face of adversity.
To lighten the palette, we then introduced Gerner Gold, which pays homage to the founders of StacheStrong (The Gerner’s), embodying the noble spirit of the Gerner family. Like gold, a 'noble' metal, it stands resilient, never losing its shine.
We also have Silver Fog, soft and resilient, mirroring the toughness required in the fight against brain cancer, and Pure White which is used to create white space, balance and hope within the palette.
Bespoke nonprofit website design
Our website strategy for StacheStrong was crafted to meet the diverse needs of different user types while effectively conveying the organisation's mission and values. With a keen focus on user engagement, we implemented several key features and functionalities to drive meaningful interactions and inspire action.
The cornerstone of our strategy revolved around the donation page, recognising its critical role in fueling StacheStrong's initiatives. By optimising the donation process and providing multiple avenues for contribution, including time and money, we aimed to empower users to make a tangible difference.
Additionally, we worked closely with the organisation to highlight the importance of events as primary fundraising opportunities, designing new pages and user journeys to enhance engagement and participation.
Storytelling Strategy.
Another key aspect of our strategy was the emphasis on storytelling.
Understanding the power of narratives in fostering emotional connections and inspiring action, we dedicated several pages to detailing the nonprofit's journey, particularly focusing on the heart-wrenching story of the Gerner family, from Colin himself, to a page talking about the family’s story as well.
By sharing their personal experiences and struggles, we aimed to evoke empathy and solidarity among users, compelling them to take action, whether through donations or volunteering.
Nonprofit Website Design
Through intuitive navigation and clear content organisation, we made sure that users could easily access vital information, share their stories, and participate in upcoming events.
Leveraging responsive design principles, we also optimised the website for seamless browsing across devices, accommodating a diverse range of users' preferences and behaviours.
The result?
An Award-Winning Nonprofit Website Design for StacheStrong
Overall, our website strategy and implementation for StacheStrong were guided by a deep understanding of user needs, organisational goals, and the power of storytelling. By prioritising engagement, transparency, and usability, we created a digital platform that not only informs and inspires but also empowers individuals to join the fight against brain cancer and make a meaningful impact. #Let’sLiveStacheStrong
Your dream nonprofit website design is just a Zoom call away.
Your vision for the perfect nonprofit website is just a Zoom call away. If you're ready to create an impactful, memorable, and successful charity or nonprofit website and brand, reach out to the team today.