adult journal design
Mindful Champs Adult Reflection Journal Design
Mindful Champs is a brand focussed on encouraging reflective and mindful skills, mostly to children. Their aim is to empower children to discover their inner world, and to help them develop happy, compassionate, confident, and emotionally resilient skills. In the past, we developed Mindful Champ’s brand, and signature Mindful journal for kids. This time the brief was to craft a reflective journal for a new audience: adults.
Project overview
Our task was to design a 188-page A5 journal, which adults would reflectively fill out daily, over a period of 6 months.
Nima, the director of Mindful Champs explains the magic of the reflective journal:
“The daily reflection journal encourages you to reflect, express and introspect your way to a more conscious, happier, and healthier you! Whilst being consumed by the day-to-day grind, begin to take time for yourself to clear your mind, elevate your self-awareness, understand your innermost complex thoughts and feelings, and ultimately build a relationship with yourself!”
“Ruby understood the vision straight away and delivered exactly what I had in mind. We spoke regularly to discuss any updates and she has been so easy to work with. I love the design of it and I have had many customers comment on this too! I highly recommend Ruby’s work”
NIMA PATEL, FOUNDER of mindful champs
Our adult journal design approach
Having already designed Mindful Champ’s brand (including the logo, colour palette and typography choices) we were in good stead to help them expand their product line.
The key difference with this project was the adapted audience, from children to adults. This was the crucial pillar directing our design choices.
We designed the original brand with the end user in mind - little ones! As a result, the colour palette we opted for was bold, the logo was fun and engaging, and the typography was appealing to children. The challenge for Studio 77 was retaining a noticeable link with the main brand, but attracting an expanded, mature audience instead.
Transforming a children’s brand aesthetic to a peaceful adult oasis...
The intent of the product was to bring peaceful, calming moments everyday to their customers. As a result, Studio 77 knew the design needed to be soothing and calming to reflect the intended customer experience. The first task was strategising how to tone down the bold aesthetics, aimed at attracting excited children, to an adult audience seeking quiet time.
Mindful Champs’ brand essence is playful. We wanted to make sure any adaptations to the branding revolved around this key insight, so we decided to retain the original colour palette. However, we adapted it slightly to more pastel versions of the brand colours, to present a more sophisticated and tasteful aesthetic.
Typography design for the Mindful Champs adult Reflection Journal
As a printed book with many verbal prompts, the typography played a key role in the project. We introduced a new, more tasteful font combination to capture the attention of the evolved adult audience. We chose an elegant font, which featured throughout the journal with striking typography quote pages throughout.
Helping customers feel grounded and connected to themselves.
The pages we were excited to design were varied - but shared the intention of helping customers to feel grounded and connected to themselves:
Daily Gratitude
Daily Journal Prompts
Free Journalling Space
Mindfulness Tips
Meaningful Quotes
Monthly Goals
Weekly Intention Setting
Weekly Habit Tracking
Daily Affirmations
Daily Feelings Check In
Subtle, minimalist and elegant design decisions
With a product focused on mindfulness, our design choices had to be subtle, and minimalist. We made sure to keep lots of space in the designs, to mirror the mental space the journal was aiming to provide to Mindful Champs’ customers. We also added subtle texture to the background colours to give it a more elevated, premium look.
The result
When the product was released, it was clear we hit the mark: the reflective journal for adults sold out immediately after the launch. Despite being an add-on product for the brand, it’s now their best-selling offering. What’s more - we managed to meet the brief of appearing sophisticated to the extent that the journal is now stocked at Liberty’s of London. Upon reflection… not bad if we say so ourselves.
Check out some further work Studio 77 has proudly completed for Mindful Champs, the mindful me and grief journal, which is available to purchase on the website we were also delighted to design.
Your dream mindful print design is just a Zoom call away.
If you have a one-of-a-kind business and you’re looking for a brand and website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.