website design
Backwater Squarespace website design
Backwater is a luxury waterside escape, nestled in the unbroken countryside of the Norfolk Broads Wetlands, crafted by ambitious architect Patrick Michell. Away from the hustle and bustle, Backwater is a calming nature spot for busy professionals looking to unwind.
Project overview
Backwater reached out to Studio 77 to design a website that reflected their sophisticated brand essence and presented their property with clarity and elegance to match their customer's experience.
Before jumping into the design phase, Studio 77 always begins with a process of rediscovery: to get to the core of who a brand is, understand their target audience, and identify what they're hoping to change. This process means we can understand how to most truthfully amplify the brand's message.
“Ruby designed me a beautiful website for a holiday rental, she provided a streamlined service that allowed me to quickly re-launch the website and a range of useful videos to help me to manage updates myself”
patrick, founder of backwater
Squarespace website design goals
Ultimately, we're looking to understand the spark of passion and authenticity that fuels a brand, which becomes the flame powering our design, lighting up a brand's identity. A key deliverable was to create a website that reflected the craftsmanship, magnificence and tranquillity of the retreat.
Clean and minimalist website design
As the architecture was so breath-taking, we knew the website would be visually-led.
To induce a feeling of class and luxury, we opted for a clean and minimalist design which allowed the images to take centre stage. We ensured the stunning photography was upfront and inviting throughout the website, supported by alluring copy which further brought customers mind's eye into the stunning space.
And to make sure no stone was left unturned - we added a gallery page to allow prospective customers to explore every detail of the waterside wonder.
Backwater's intention is to give their customers a taste of a slower life, rooted in nature. As a result, it was important for the website design and user experience to reflect their brand essence, and give prospective customers a sense of what they could expect from a stay at Backwater.
Squarespace website design
Studio 77 worked with Backwater to refine their colour palette, matching the colours exactly to the earthy shades of paint and timber used in the retreat's design, ensuring consistent branding and subtly linking the website experience to the daily life of a Backwater guest.
We also added tasteful movement to the site, by including sticky scrolling sections which elegantly animate the website and hold the user's attention as they focus on the beautiful photography. We also used delicate and airy icons on the overview page to reflect the bright, spacious feeling of the waterside home.
Bespoke Squarespace Training
We teach all of our clients how to use and update their website with our bespoke video training at the end of the project, all of our clients say how easy it is for them to update their website after the training.
We also offer Squarespace maintenance packages for those who need additional help or are too busy wearing all of the other business-owner hats.
Get your dream architecture website design today.
If you have a one-of-a-kind business and you’re looking for a website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.