Some of you might have seen from my instagram that I’ve been working on creating a podcast for Studio 77 over the last few months. I’m super excited to announce that our first episode is available on Spotify, iTunes and all other major podcast broadcasts today!

On the podcast, I'll be talking about everything to do with running your business, from brand strategy, to website design tips with an injection of business advice too. I know as a business owner, your schedule is probably pretty packed, so these Studio 77 snippets are designed to be short, sweet and straight to the point.

The first episode that’s out today talks about what you should actually have on your website.

At Studio 77, we know that reducing your business down to a few succinct web pages, whilst getting across your brands personality, as well as what you’re selling can feel pretty overwhelming - to say the least.

That’s why in our first episode we’re focusing on the key elements and pages that your website needs, as well as going back to basics and talking about a little web design strategy that we like to call personas, (psst. there’s a free persona workbook at the bottom of that page!) to make sure that your website is built with your target audience in mind. Trust us, exploring your brand personas will save you time in the long run by getting your website strategy right at the get-go.

I’m also going to be talking about mapping out your site before you begin building, using sitemaps; these are frameworks which help outline the structure of your site. Think of sitemaps as the foundation of website building, they show how your user journey should flow and how content will exist within your website.

Once we’ve gone through the personas and sitemaps, we can then talk about what content you should have on each of your website pages, and which pages we’d recommend that your website has on it.

Have a listen and let us know what you think!